NARCISSISM OF TEENAGE GIRLS IN THE DIGITAL ERA FROM THE PERSPECTIVE OF COMMUNICATION PSYCHOLOGY

Abstract

The development of social media in the digital era has changed the way teenagers behave, especially women, in building and presenting their self-identity. The phenomenon of narcissism among teenage girls is increasing, characterized by excessive self-presentation behaviors and a high need for social validation. This research aims to analyze the narcissistic tendencies of teenage girls through a communication psychology approach, focusing on how intrapersonal and interpersonal communication influences self-image formation on social media and how social media reinforces narcissistic tendencies because it provides highly visual communication tools that are oriented towards public recognition. The method used is a descriptive qualitative study with a literature review and media observation approach. The research results show that teenage girls use social media as a channel to form an ideal identity, project a positive image, and build social relationships that strengthen their self-perception. The communication that occurs not only impacts the way teenagers interact with others but also how they perceive themselves. This study concludes that narcissistic behavior in adolescent girls is a form of symbolic communication influenced by the need for social acceptance and strong visual cultural pressures in the digital era.