Tinjauan Fiqh Muamalah Terhadap Strategi Marketing Pada Jual Beli Fashion di Kota Langsa

  • Muhazir IAIN Langsa
  • Khairuni Ishar
DOI: https://doi.org/10.47498/tasyri.v14i2.1154
Keywords: Lottery prizes, Fiqh Muamalah, fashion, Transactions

Abstract

Lottery prizes are one of the marketing strategies that are often used by merchants, this method is considered effective in attracting customers to come and shop. However, not a few lottery prizes that were carried out led to fraud which resulted in losses for customers. This paper aims to analyze the marketing strategies used by fashion traders in Langsa City. This paper is produced from an empirical study with a sociological approach. The object of research is the CB Fashion clothing business in Langsa City, the data collection method is in the form of interviews. The results of this study indicate that the marketing strategy used by CB Fashion Langsa with a lottery system with prizes applies to a minimum purchase with raffle prizes in the form of motorbikes and Umrah, of course this attracts customers because the prizes are given in large enough quantities, so that people are motivated to shop. In addition, the prize funds are not taken from the participant's dues but have been previously provided by the owner of CB Fashion Langsa.

Published
2023-01-02
How to Cite
Muhazir, & Khairuni Ishar. (2023). Tinjauan Fiqh Muamalah Terhadap Strategi Marketing Pada Jual Beli Fashion di Kota Langsa . AT-TASYRI’: JURNAL ILMIAH PRODI MUAMALAH, 14(2), 117 - 131. https://doi.org/10.47498/tasyri.v14i2.1154
Issue
at-Tasyri' | Vol. 14, No. 2 (Desember 2022)
Section
Articles
  1. Hak publikasi atas semua materi informasi yang tercantum dalam situs jurnal ini dipegang oleh dewan redaksi/editor dengan sepengetahuan penulis. Pengelola Jurnal akan menjunjung tinggi hak moral penulis.
  2. Aspek legal formal terhadap akses setiap informasi dan artikel yang tercantum dalam situs  jurnal ini mengacu pada ketentuan lisensi Creative Commons Atribusi-Non Commercial-No Derivative (CC BY-NC-ND), yang berarti bahwa hanya dengan izin penulis, informasi dan artikel Jurnal AT-TASYRI' dapat didistribusikan ke pihak lain dengan tanpa merubah bentuk aslinya untuk tujuan non-komersial.
  3. Setiap terbitan Jurnal AT-TASYRI', baik cetak maupun elektronik, bersifat open access untuk tujuan pendidikan, penelitian, dan perpustakaan. Di luar tujuan tersebut, penerbit atau pengelola jurnal tidak bertanggung jawab atas terjadinya pelanggaran hak cipta yang dilakukan oleh pembaca atau pengakses.