Kualifikasi Public Relation Frank Jefkins Persfektif Islam

  • Rizqi Wahyudi Universitas Malikussaleh Lhokseumawe


This paper aims to explain Frank Jefkins’ Public Relations qualifications in the Islamic perspective. This qualification is the ability to communicate that is relevant to the recommendations of the Qur’an using the principles of communication qaulan sadida, karima, baligha, ma’rufa, layyina and qaulan maysura as effective communication in building harmonious relationships among others. PR practitioners must also have the ability to organize that is able to manage the
organization with management principles. Islam declares about management by maintaining the mandate of each delegation of tasks given and is able to close ranks together to gain great strength in problems solving. In addition, the ability to establish relationships with other people is also a determining factor for public relations practitioners, which is also explained in the Qur’an that humans are created in plurality but are encouraged to always be friendly and
make a difference as a force. Integrity, as an ethical behavior of every human being in living  is according to religious and state rules. While creativity is explained in Islam as a necessity, so humans must always use reason to think creatively in producing PR programs and solve problems.

How to Cite
WAHYUDI, Rizqi. Kualifikasi Public Relation Frank Jefkins Persfektif Islam. At-Tanzir: Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam, [S.l.], p. 69 - 77, june 2018. ISSN 2620-3359. Available at: <https://ejournal.staindirundeng.ac.id/index.php/tanzir/article/view/159>. Date accessed: 21 jan. 2021.

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